How do you create an ideal customer profile (ICP)? Why should a SaaS company create one? How does Peaka help you hone your ICP? Find out in this blog post.

Here is everything a SaaS founder needs to know about account-based marketing, how it works, its benefits, and how Peaka can help ABM teams implement it.

A deep dive into SaaS revenue metrics, four data integration tools to track SaaS revenue, and benefits of blending your revenue data with your CRM data.

What do companies stand to gain from building network effects into their products and services? This blog post lays out three major benefits network effects bring to the table.

The road to product-market fit can be really painful for startups. In his book Talk to your F****ing Customers, Steli Efti argues that founders struggling to find traction with their startups should stop wrestling with data and do one thing instead: Talk to their customers.

Products and services leveraging network effects have been shaping our lives for several decades. This piece dives deep into the three types of network effects and how they differ.

What did the collapse of Silicon Valley Bank reveal about the startup ecosystem? What were the initial takeaways from this bank run that startup founders should keep in mind? Kelly O'Connor discusses.

Can generative AI give hard tech projects a boost? It turns out generative AI has skills other than creating fancy images. The three use cases in this piece illustrate the possibilities it can open up for scientists and entrepreneurs.

Microservices architecture is becoming increasingly popular in software development as it introduces flexibility into the development of services. However, this transition is not without its problems. Joy Anderson takes a deep dive into the challenges associated with microservices and how they can be dealt with.

In Superconsumers, Eddie Yoon takes a look at the small portion of customers who are responsible for a disproportionately big part of a company's revenue. Yoon examines what drives the shopping habits of these people and argues that they can become a reliable and sustainable engine of growth for businesses.

Is generative AI the new flavor of the month, or is it the real deal? We look into the dynamics of the VC interest in generative AI startups and draw attention to a niche in the AI field that might turn out to be the dark horse when everything is said and done.

Data integration can be an intimidating concept for startups and SMBs to understand and embrace. A few common myths and misconceptions further alienate these users. This piece sheds light on these misconceptions and explains why they are no longer valid.

Where does zero-ETL stand among the available data integration methods? Can it solve our data integration problems, or does it promise more than it can deliver? This blog post analyzes what zero-ETL does, along with its pros and cons.

We should have been enjoying self-service data integration solutions for years, but that wasn't the case. What held us back? Can data virtualization offer the breakthrough we need?

First, a recruitment spree during the pandemic, then, the Great Resignation, and now a massive tide of tech layoffs... Is there a way to avoid these boom and bust cycles in recruitment? The Alliance shows it is possible to build long-lasting relationships in the world of short-term corporate goals.

Data is useless if it piles up in data silos and you can't access it when needed. Kelly O'Connor examines the data silo problem and discusses: What causes data silos? How do they undermine organizations? Are there any novel ways of tackling them?

2023 started with a series of massive layoffs from big tech firms. Bruce MacFadden traces these layoffs back to the excessive hiring decisions made during the pandemic and questions the leadership of some Silicon Valley leaders.

As AI plays a bigger role in our lives, the problems associated with it also get more pronounced. This piece examines three pain points related to AI and suggests a way to tackle them.

If ChatGPT wasn't enough for you to appreciate the capabilities of AI, here are three compelling use cases where AI can deliver the goods without breaking a sweat. Data management and analytics people knew what they were doing all along!

A short, clear take on the most practical way of holding a usability test. No elaborate procedures or intimidating language... Rocket Surgery Made Easy is just the kind of advice you need if you are not a usability professional.

What were the main tech topics and trends in 2022? This piece focuses on four major developments that took place in 2022 and explains what they might mean for the near future trajectory of the industry.

The recent crypto bear market might have scuttled the hopes that cryptocurrencies can replace the U.S. dollar any time soon. However, certain types of Web3 projects still garner interest from investors. This piece analyzes three use cases that inspire trust in investors and keep the money flowing into the Web3 domain.

Is ChatGPT just a shiny new toy to keep us busy for a few days, or does its emergence signify something bigger? We look into what makes ChatGPT better than its predecessors and how it can transform certain fields.

Most of the literature on startups focuses on SaaS startups. But what about hard tech startups? What kind of challenges do they face, and how can founders overcome them? Bruce McFadden investigates.

Can you go beyond positioning a product and design the whole market in a way that guarantees your sustainable success? Play Bigger argues that you can and should. The book suggests "category creation" as a strategic tool for creating and dominating a market segment.

Hard tech startups chasing innovative, sophisticated solutions to big problems are gaining a lot of attention from investors lately. This blog post analyzes why investors used to stay away from such projects before and what might have changed their minds.

Africa has been touted as the "next frontier in tech." This piece discusses how no-code technology can kick-start the African tech revival and solve some of the chronic problems of the continent in the meantime.

If you are about to meet some investors, it is best to prepare yourself for some curveballs they can throw you. This blog post highlights three questions from three accomplished investors and discusses the rationale behind them.

Can angel investing get through the current economic turbulence unscathed? Eugene van Ost looks into the crystal ball for the challenges awaiting angel investing in the near future and suggests ways to tackle them.

Artificial intelligence and machine learning seem poised to transform many a business. Can angel investing be one of them? This blog post discusses to what extent algorithms can benefit angel investors.

So many startups count on leveraging network effects for their products when, in fact, very few can do that properly. In The Cold Start Problem, Andrew Chen explains what makes network effects so difficult to master and offers his readers a template they can use to reliably unlock this transformative power.

A well-connected angel investor can plug vital holes in the skill set available to a startup and significantly elevate its performance. In this blog post, we look into the specifics of what top angel investors bring to the table in addition to capital.

"An early-stage investor in Airbnb, Dropbox, Uber..." How can some angel investors consistently pick better startups while others can't? This blog post takes a look at the parameters successful investors consider before pulling the trigger on an investment decision.

What should your game plan be to become more successful at fundraising as a founder? What do D angel investors care about more, bright ideas or the right people? Kelly O'Connor looks into what angel investors prioritize while assessing founders.

With their higher risk tolerance and hands-on approach, angel investors cut a different image from institutional investors. It turns out a higher return on investment is not the only thing that motivates angel investors.

Construction workers, truck drivers, health care workers, sales representatives… How has the digital transformation served these people so far? Not very well, it seems. But things are likely to get better with some help from no-code technology.

An entrepreneur, an investor, and a visionary blessed with a Midas touch, or a villain determined to destroy the society as we know it? Zero to One sheds light on how Peter Thiel sees the world and what he strives to achieve with his investments and scholarship fund.

The fiercely competitive nature of the e-commerce sector requires businesses to tap into every source of competitive edge possible. In this piece, Joy Anderson argues that e-commerce APIs can give businesses a sustainable advantage over rivals and lists six benefits you should take note of.

Data management seems to be a field in flux nowadays. Old habits (data warehouses) die hard, while new ones (data virtualization and data mesh) prove difficult to understand and implement. The logical data warehouse emerges as a concept that brings everything—the old and the new—together.

Not every organization can afford a data warehouse or need the full suite of data warehouse capabilities. There must be another solution other than enterprise-grade products for the data integration needs of startups and SMBs. Data virtualization is that solution.

Startups are in an uphill battle trying to gain traction against established players. They need all the help they can get. In this piece, Chatty Garrate discusses how no-code/low-code tools can help startups achieve multiple goals in one fell swoop.

The data needs of a modern enterprise have far outstripped the capabilities of the legacy infrastructure built around data warehouses and lakes. Can a domain-focused, product-oriented concept that empowers employees to self-serve work? Zhamak Dehghani thinks so.

Customers and other stakeholders are who you turn to whenever there is a major setback with your business plan. However, getting information from people is not a straightforward process; it is an art unto itself. In Just Enough Research, Erika Hall explains different types of design research and how best to conduct them.

Maximizing the potential of unstructured data requires abandoning the old habits of handling data. This piece takes a look at ETL and ELT methods, examines their strengths and weaknesses, and explains the reasons behind the rising popularity of the latter.

More than 80 percent of data is unstructured today. The software industry has been working on unlocking the full potential of unstructured data for some time. This blog post takes a look at what unstructured data is, its potential use cases, and the associated challenges.

You might have come to appreciate what high-quality data can do for your organization, but achieving it is an entirely different story. This blog post offers readers a few tips to guide them in their quest to improve data quality and become a data-driven organization.

Despite all the talk around 'data,' not many organizations know what to do with it. Good data has certain characteristics, which most of the data organizations have today lacks. This blog post examines the factors that have an impact on the quality of data.

Digital data becoming the predominant form of data is a relatively recent phenomenon, but humanity's history with data goes a long way back. Hop on for a ride with Kelly O'Connor to see how our treatment of data changed throughout history.

Startups strive to achieve product-market fit but lack proper guidance on how they should position their products. In Obviously Awesome, April Dunford combines her training in engineering with a three-decade-long experience in marketing and comes up with an action plan to end the suffering of startups.

Lack of financial data renders the valuation of pre-money, pre-revenue startups quite tricky. This blog post turns to angel investors for inspiration and comes up with three creative ways that can help founders and investors put a price tag on micro SaaS startups.

Like with every aspect of founding and growing a micro SaaS business, you are on your own while selling it. This blog post takes a look at the marketplaces for buying and selling micro SaaS startups, the risks involved, and the services offered to mitigate those risks.

Micro SaaS startups shun venture capital. But, what if they need capital injection at some point? Kelly O'Connor takes a look at one of the creative alternatives available to micro SaaS founders should they need outside funding some time down the road.

Making a successful exit was a challenge for any startup before. In the second half of 2022, it is becoming even more difficult in a global economy threatened by a recession. Micro SaaS businesses, on the other hand, are ready to reap the benefits of being self-reliant and independent.

Closing a fundraising round is a time to celebrate for startups; it serves as a validation of the efforts put into the company. Some founders take the road less traveled, though, choosing to keep their startups small and private. Eugene van Ost looks into the rationale behind such a move.

More than a decade after Marc Andreessen declared that software was eating the world, Gordon Haff proclaims that it is the open source that is doing the eating. In How Open Source Ate Software, Haff takes a long, hard look at how open source became the transformative force it has become today.

Finance industry was initially hesitant to join the open-source movement. But then, digital transformation and fintech happened, changing the way the whole industry saw innovation. Today, banks and financial services companies are meaningful contributors to open-source projects. What kind of projects do they open-source? Bruce McFadden investigates.

Monetizing open-source projects is not a matter of if but how. Is there a way to make money off your project without sacrificing the open-source ethos? Or do you have to betray open-source ideals to ensure the viability of your project? Find out in this blog post.

Compared to the volume of business they support, most popular open-source projects are maintained by ridiculously small crews. Mindful of the risks this situation creates, government officials and business leaders are slowly taking the necessary measures. This blog post takes a look at what’s going on behind the scenes in open-source projects.

It may sound counter-intuitive at first, but there are different licenses for open-source projects, and choosing the right is one of the most strategic decisions you can make as a project owner. This blog post looks at open-source licenses and what they mean for the future of your project.

The days of big tech companies fighting to nip open-source in the bud are over. Now it's a race to make the best use of open-source and beat the competition with it. In a surprising turn of events, companies committed to technologies like cloud and artificial intelligence have become patrons of open-source projects.

Move Fast and Break Things is a first-hand account of how the rise of the Internet killed the music and cinema industries. Jonathan Taplin recounts how this technology was used to enrich a small group of people and ruin the lives of many others, touching upon threats arts, journalism, and democracy face today.

That big tech companies are enthusiastic about investing time and money in open-source may sound counterintuitive, but it is not. The rules of the game have changed, and these big shots have realized that they have no chance but to adapt.

Are developers bein irrational by contributing to open-source projects? Or are they just geeking out over coding in any way they can? This blog post casts light on what developers stand to gain from open-source projects.

Thousands of NFTs change hands every day, creating a trading volume of millions of dollars. But how does that happen? Chatty Garrate offers a detailed assessment of the seven most popular NFT marketplaces and how they work.

Content portal Website Planet got in touch with Code2 CEO Mustafa Sakalsız for an in-depth interview. The section where Sakalsız lays out his vision for the future of no-code deserves particular attention.

AI technology has failed to take the leap people expected it would. This blog post traces this failure back to a certain bottleneck in the job market and discusses how no-code can help solve it.

John Warrillow saw the light one day and transitioned his business from a traditional sales model to a subscription-based one. In his book The Automatic Customer, he explains how you can adapt this particular strategy for your line of work, offering nine different scenarios you can work with.

Many subscription-based businesses have trouble staying afloat, let alone growing. Eugene van Ost takes a look at three notorious ventures that were the darlings of investors once but failed to live up to their promises.

The subscription model has a lot of appeal for startups, but it does not automatically guarantee success. This piece takes a look at some of the proven strategies that brought success to startups and turned them into viable subscription businesses.

Startups need to be bigger than the sum of their parts. They need to find ways of unlocking synergies and making two plus two equal five. Code2's latest app template, Employee Directory, is a step in that direction, helping startups improve harmony at work.

There is a reason subscription has become the basis for a lucrative business model. This blog post traces the origins of the subscription model back to an unlikely industry. It then delves upon the advantages it affords businesses and sheds light on why it has become the go-to strategy for SaaS companies.

B2C and B2B have been regarded as mutually exclusive marketing strategies for startups—you picked one or the other as you set off. This piece takes a look at a hybrid approach, B2X, which has attained considerable success for companies like Atlassian, Notion, and Slack.

Life after Google is a critique of the high priests of Silicon Valley and the direction they have taken the American high-tech industry. Claiming that the current economic model and the way American academia operates are broken, George Gilder touts blockchain as a promising technology with the potential to help people build a different world.

The developer shortage isn't going away any time soon. Finding talented developers remains a challenge, and retaining them can be even more difficult. Employers are not without options, though. Bruce McFadden epxlains how no-code can help broaden the talent base and ease the burden on developers at the same time.

What kind of an impact did the pandemic have on no-code adoption? What are some of the common problems no-coders face? How often does an average no-coder use no-code tools? We are taking a look at Zapier's recent no-code report in this blog post.

Life as a digital nomad is exciting and fulfilling, but it has its challenges, too. This piece gives an account of what motivates people to choose this particular lifestyle and the hurdles awaiting them.

Having emphasized the importance of know-how transfer for so long, Code2 is putting its money where its mouth is. The Pronto Q&A template makes it easier for startups to build community boards, helping startups and communities preserve and transfer know-how.

With the effect of the global pandemic subsiding, the job market is witnessing extraordinarily high levels of activity. Both individuals and organizations need more efficient marketplaces to make better decisions in such volatile conditions. Code2 is offering its users the JobPointer template, letting them build the job marketplace that will satisfy the growing demand.

A reference book on high-tech marketing, Crossing the Chasm has provided scholars, investors, and founders with a working framework for close to three decades. A must-read for anybody interested in high-tech B2B marketing.

Casting light on the recent NFT frenzy, this blog post dwells on what purpose NFTs can realistically serve. After a summary of popular use cases in different industries, the piece caps it off by unveiling the NiftyExpo, Code2's most recent template for the NFT collectors among its users.

In a sea of sophisticated task management apps, bootstrapped startups and SMBs are overserved. Companies that are understandably reluctant to pay big bucks for features they will rarely use should look no further now: Code2 has launched TaskAce—a smart, easy-to-use, no-frills task management app template.

Good chemistry between a brand and an influencer can be the catalyst for marketing success on social media. BrandBoost, Code2's new app template, helps brands and influencers find the right business partners, ensuring that social media campaigns achieve their intended goals.

The old ways of making and keeping track of appointments were inefficient and prone to miscommunication. PrestoMD, Code2's medical appointment app template, simplifies the process, significantly decreasing the stress and effort for everyone involved in the process.

Change.org has proved that online petition campaigns can bring about meaningful change in our lives. Keeping that in mind and always listening to user requests, Code2 has released the CivicRebel app template that allows users to create online petitions, further lowering the barriers to social activism.

The boundless optimism right after the launch of a product soon gives way to a sharp decline in the initial interest, leaving founders and their teams not knowing what to do. Traversing the Traction Gap provides founders with a playbook they can employ to restart their growth engine and lead their products to success.

People are not happy with the way things are. The recent shift from democratic rule to a more populist and authoritative brand of government across the globe attests to that. Can blockchain offer a solution? This blog post takes a look at the concept of "liquid democracy" and analyzes its pros and cons.

Despite all the heated debates going on about DAOs, nothing is set in stone with regards to their decision-making mechanisms yet. This blog post takes a deep dive into some of the most common voting mechanisms used by DAOs, analyzing their pros and cons.

Of the 60 blog posts published on Code2 throughout last year, some concerned the most hotly-debated topics of 2021 in the tech industry. Eugene van Ost takes a look into four of these popular subjects and reflects on what we may expect to see in 2022 regarding each of them.

ICOs, with their peculiar advantages, challenged the VCs for several years to become the primary source of capital for startups. That tide seems to have subsided now. This piece looks into how ICOs and VCs compare and underlines what VCs have done well to keep up with the times.

People are slowly discovering DAOs’ potential as platforms they can mobilize around. Kelly O’Connor sheds light on what this means for the investment landscape and the VC companies.

Companies cannot rely on innovation that is incidental and unpredictable. Inspired by the principles of scientific management, Anthony W. Ulwick shows us how uncovering customer needs is key to sustainable, high-impact innovation in his book Jobs to Be Done.

It won’t be Wall Street or the City of London that DAOs thrive in—DAOs are coming to tear those very places down. The Mecca of the DAO economy will probably be an unlikely town that plays its cards right and lays the necessary groundwork without hesitation.

DAOs may come with some technical challenges, but they also offer enormous potential to transform our daily lives. In this blog post, Bruce McFadden looks into a few use cases where DAOs might come in handy.

Imagine being able to produce proof of identity without complicated paperwork whenever you need to. Imagine that you can carry your credit history with you wherever you go. Imagine being able to keep your assets away from the prying gaze of the government. Ladies and gentlemen, meet blockchain.

So much is being said about Web 3.0 lately, and reality and fantasy get mixed up most of the time. In this piece, Bruce McFadden takes a look at the conditions that set the ground for the emergence of this supposedly revolutionary technology.

Templates are practical solutions to common pain points. They are condensed forms of know-how accumulated in an industry. Startups can use them to accelerate their growth and get a head start over the competition.

Innovation is a muscle individuals and organizations can develop. The Innovator's DNA lays out five discovery skills you need to develop that muscle and make innovation a part of your organization’s culture.

Templates epitomize the best practices in a given field, with a good deal of know-how embedded in them. Startups are slated to leap ahead of the competition if they can leverage no-code templates.

Software developers are quitting their jobs in a curious trend despite the never-seen-before demand for their services. Kelly O’Connor thinks that there is more to the Great Resignation than meets the eye and draws attention to a bigger transformation.

A deep dive into how no-code templates can extend your software, facilitate the building of an ecosystem around it and unlock indirect network effects, which will guarantee a lasting competitive advantage for your product.

In no other industry than finance are the transformative powers of APIs more visible. This piece takes a look at how open banking and DeFi leverage APIs to change the landscape in finance, making it easier for masses to access products and services.

Customizability is a source of strength for a platform. It can also be the basis upon which a whole ecosystem is built. This blog post focuses on how APIs and no-code technology can help extend a software product and unlock its full potential.

A product owner rarely is aware of the full potential of the software product he built. Not until he opens it up to the outside world and sees what people can do with it. Our CEO Mustafa Sakalsız explains how APIs can help software reach its potential and grow an ecosystem around itself.

Hearing from entrepreneurs who made it, one gets the impression that being a founder is all about having a great idea. In his book Founder’s FAQ, İlker Köksal shows us that there is more to being a founder than just an idea, and gets into the nitty-gritty of the whole process, from the conception stage to team building to exit.

No two companies have the exact same HR needs. However, this does not mean that there aren’t any guidelines you could follow while selecting an HR platform for your startup. This blog post suggests 7 rules of thumb you should keep in mind while shopping for HR software.

HR is a critical area which startup founders can neither ignore nor have the time to deal with on their own. This piece explains why investing in a good HR software pays off for a startup and focuses on the top 5 HRM platforms startups should consider buying.

A detailed piece on the main functions making up the field of Human Resource Management, how Human Resource Management software can facilitate these functions, and the benefits companies could expect to derive from this kind of software.

Microservices and APIs help make your back end composable. But what about the front end? This blog post analyzes how no-code can facilitate composability in front end and wraps up with the news of a relevant partnership Code2 has recently built with Prime.

This is the story of a man who was true to himself in everything he did and made sure that his business reflected his genuineness. In Delivering Happiness, the late entrepreneur Tony Hsieh offers us a glimpse into how culture can be the foundation upon which a billion-dollar business is built.

It’s about time we reimagine legacy monolithic systems as packages of workflows and processes. This piece examines how microservices and APIs can facilitate this transformation and draws attention to its repercussions.

It is not all doom and gloom on the digital transformation front. Eugene van Ost takes a deep dive into the playbooks of companies that successfully transformed themselves, and offers five key points that combine to improve the odds of digital transformation success.

Digital transformation has been a rough ride for many an enterprise as per recent figures. In this piece, Kelly O’Connor dwells upon three main reasons why that has been the case, and basically lays the responsibility for this outcome at the door of top management.

Scrap the old code and start all over again, or make that old code work with smart touches? What should you do when your product development team reaches a fork in the road? This post suggests going with the latter option, and underlines the potential that no-code offers in renovating old projects.

The one problem that is holding back the further diffusion of software also happens to spur the growth of no-code technology: Shortage of developers. This piece argues that conventional coding will retain its privileged position in the development of sophisticated projects, but it will be no-code that will take software to the masses.

When your customers ask for a feature that doesn’t fit in the long-term plans of the product team, what do you do? Turn them down and risk a PR backlash, or do their bidding at the expense of already scarce resources? This piece explains how no-code platforms solve this dilemma and help you satisfy customers’ whims without having to diverge much from your roadmap.

Learning to code can be a life-changing experience for those who can afford to invest the time and effort. For people who cannot, no-code offers a viable alternative without the opportunity cost of learning a programming language. This blog post argues that no-code is just the right amount of code the majority of people need in their daily lives.

For a product manager, reading The Product-led Organization must feel like taking up running as a hobby and suddenly getting the chance to be coached by an Olympic gold medalist in marathon. Todd Olson, a successful entrepreneur with a product management background, has been there and done that, and offers invaluable advice to leaders of SaaS startups.

No-code is neither a meaningless fad nor a miracle that will replace developers. Increasingly, developers are discovering that things don't have to be black or white: They are finding ways to incorporate no-code tools into their daily work. This blog post focuses on three particular instances where developers leverage no-code technology to become more productive.

Working in silos during software development is counterproductive: It slows down the project, is removed from the market reality, and the product quality suffers as a result. This piece takes a look at how no-code platforms promote collaboration across the board in software companies and help them develop better software products.

No-code technology looks well-positioned to transform the whole product development process for SaaS companies, from the stage of ideation to actually building the product. This blog post describes the composition of an ideal product development team in this new era and goes on to shed light on the kind of efficiencies no-code can unlock for SaaS startups.

Micro SaaS is the tech equivalent of the small business in your neighborhood that is growing slowly but surely. It is the way to go for people who lack access to huge funds or VC support: All one needs to do is to find an underserved niche of customers with a well-defined problem, heal their pain, and voila!

Ensuring high code quality is a never-ending quest in conventional coding. There has to be an established system of testing, revision, integration and deployment in place to make sure that code quality does not suffer. No-code platforms, thanks to their high abstraction levels and industry-standard practices employed, achieve top scores in this department.

AI pair programming tools are getting mixed reviews from experts. While some laud their capabilities as the harbinger of something great, others think that they are quite far away from making a meaningful change in the coding world. This piece sheds light on the pros and cons of AI pair programming tools, and discusses the ethical concerns surrounding these products.

Any marketing effort that is not data-informed is akin to shooting in the dark. With validated learning becoming an integral part of marketing, no-code technology is poised to become the no.1 tool in a marketer’s toolbox. This piece gives a good summary of what marketing people stand to gain from the no-code revolution.

Hands-free coding has produced impressive results in certain use cases so far. Can no-code controlled by voice commands be the real breakthrough in coding? This blog post argues that, in order to turn hands-free coding into a truly revolutionary step forward, no-code needs help from another burgenoning technology.

Hooked gives the reader a recipe for the secret sauce that turns ideas into products we can’t seem to get enough of. The ‘Hook Model’ presents an actionable plan for startups and entrepreneurs to build products that people will not just use and put aside but live in.

Software maintenance is not something you do every 6 or 12 months. It simply is the kind of software development taking place after the product launch. This piece explains how a no-code approach to maintenance can give you a sustainable advantage over traditional coding and bring about significant cost savings.

Using software was the purview of IT professionals until a few decades ago. Not anymore. By the look of things, software development, too, will become a common toil for masses, which will eventually turn software into a commodity. It will be none other than no-code that will be driving this change.

Innovation by way of divine inspiration always makes a good story. But you don’t want to entrust the future of your company in the hands of a muse. You want to innovate in a predictable, continuous and sustainable way. This blog post sheds light on how no-code technology can help you with that task.

What are the first few areas where no-code technology can make a considerable impact? This piece makes a shortlist of the low-hanging fruits no-code can grab right away.

The recent digital transformation made total elimination of shadow IT a distant dream—firms should get used to living with it. After a detailed discussion of the causes of shadow IT, this piece looks into how no-code can help check this phenomenon.

It looks like the Covid-19 pandemic has caused some permanent changes in the working arrangements, labor market and project management. This blog post explains why no-code technology is well-positioned to shine in the post-pandemic world.

You have to approach freelancing with a different mindset if you are to rely on it as your main source of income. This blog post highlights a few points that can give your “business” a leg up in the highly competitive freelancer market.

Choosing the right platform to showcase your skills on can give you a head start in freelancing. This piece offers a detailed discussion of top freelancing sites, their business models and what they have to offer to freelancers.

The ethos of the modern workforce is based on having a say and employee empowerment. This blog post argues that no-code tools marry these principles with the needs of the modern enterprises, i.e. achieving agility and a shortened time-to-market.

The introduction of industrial machinery during the First Industrial Revolution in England had torn the social fabric apart: It put thousands of people out of work, causing immense misery, on the one hand, and triggering an interesting form of resistance, on the other. This piece takes a look at history in an effort to better understand the future as the Fourth Industrial Revolution unfolds.

Dealing with tech debt is unpleasant business but has to be done anyway. Instead of letting it build up and take scarce resources away from productive processes, using IT-sanctioned no-code tools to pay down tech debt can keep system complexity at manageable levels and let innovation and growth continue.

Freelancer life is no walk in the park: It comes with its unique challenges and inherent lack of job security. But it doesn’t have to be a race to the bottom where you have to compete on price alone. No-code tools help sharpen your competitive edge, increase your work rate and improve the overall quality of your work.

Industry 4.0, smart manufacturing or autonomous manufacturing—call it as you will. Established manufacturing companies are going through a transformation and increasingly turning to no-code tools to unlock new efficiencies.

Japanese-inspired management principles came to dominate the manufacturing industry during the last quarter of the twentieth century. No-code tools of today facilitate the implementation of these principles and therefore realize the vision of innovators like Taiichi Ohno and Shiego Shingo.

A piece of advice for the uninitiated who are planning to choose a no code platform: Focus on a few relevant, high-impact features instead of picking the platform with the flashiest interface or highest number of features.

What better way to get inspired than to listen to some of the CEOs of the many no-code platforms that color the software landscape? Here are some notable episodes that you might find to be worthwhile.

A list of four main personas among no-code users and their motivations, followed by recommendations as to possible platforms that would fit their needs.

As no-code gains more recognition from people outside the software industry, some myths and misconceptions have come to surround it, with potential to seriously influence the expectations regarding it. This piece sets the record straight on 5 of those and provides a summary of what could realistically be expected from no-code platforms.

There is a certain correlation between the job market and the interest certain college programs attract. Of course, these two are not totally in sync, with the 4-year delay stemming from the college education causing shortages or oversupply of certain skills in the job market.

Our previous blog post was about how no-code movement had the potential to democratize software development and change the lives of underprivileged individuals. That’s not all there is to it, though.

Attributing lofty missions to emerging technologies is nothing new. We have all come across novel ideas that are supposed to transform this or revolutionize that. No-code platforms on their part have been associated with democratizing app development and the software industry in general.

This blog post illustrates how startups and SMBs can leverage no-code tools such as Code2 to expand their businesses, streamline processes and minimize room for human error. At a time when developer salaries are pricing startups and SMBs out of the job market, no-code tools prove that they are a viable, accessible, and probably the only alternative.

This piece is a summary of what low-code and no-code are and how they are related. It lists main similarities and differences between the two, making it easier for the reader to locate LCAPs and NCAPs, among them Code2, on a spectrum.

The advances in technology and infrastructure, the ever-rising developer salaries, members of a tech-savvy generation rolling up their sleeves and joining the workforce, and the pandemic... Four reasons why the no-code movement deserves the hype around it and is here to stay.

Ever since startups replaced finance jobs as a top target for status seekers, volumes of anxiety-riddled text continue to spill out onto the internet in search of the elusive technical co-founder. Practical advice from Y Combinator since its inception hasn't bothered to shelter people from this notion either, 'If you can't convince at least one person to build this thing,' the thinking goes, 'then what does this say about your chances of success?'