Software delivered to us over the internet via a web browser or a mobile app has been a revelation. It has transformed the industry, made way for new tech giants to emerge and empowered people to realize their previously stashed-aside business ideas. Thanks to the SaaS concept, people are developing their long-forgotten side projects, building new ones and monetizing their ideas.
Not everything in the product life cycle goes according to the plans of the product team, though. As we had previously touched upon, the product gains a life of its own after its launch. People discover new uses that you never had envisioned for your product and these new use cases bring about a need for complimentary features. These features might be totally unrelated to your core value proposition, and thus not part of your product road map. However, your customer might feel that they are exactly what he needs in order to add downstream and upstream capabilities to the product and create an end-to-end user experience.
Situations like these put tech startups in a bind. On the one hand, you want to keep your customers happy. You want your product to be able to market itself on its own and the way to do is to have satisfied customers who will spread the word about the exceptional user experience you provide. On the other hand, resources are scarce. Your resources, as a startup, is probably even scarcer. The time and effort you will spend on such features will have to come from somewhere else. That place has to be the more essential tasks for your business operation. Any feature should go through stages of wire framing, prototyping and development before getting shipped. It doesn’t end there, however. There is the maintenance stage, which could go on for years—and all this for a feature you did not think was essential in the first place.
No-code tools offer a way out of this kind of dilemma. They are great for adding to your products features that your customers demand, although they may not be on your roadmap. These are features for which you are reluctant to allocate resources to develop, but it is only natural that you will want to avoid risk losing your customers over minor stuff like that.
With no-code tools, you don’t have to go through a lengthy process to wireframe, prototype and ship the feature. It all happens via a visual interface in a short time, without having to commit precious resources for long. The platform also takes care of the maintenance tasks, saving you from the burden of maintaining a feature that is not central to your business. Moreover, you get to keep your customers happy—it is the closest you get to having your cake and eating it, too. Avoiding a PR backlash without straying from your main business goals: What is there not to like?