Embedded Peaka vs. Merge

Merge helps you connect data.
Embedded Peaka, on the other hand, enables a fully embedded experience, including a backend infrastructure, connectors, queries, caching, and UI.

Built to provide customer-facing analytics

If connecting to different APIs and pulling in data is all you need, Merge fits the bill.

For a seamless in-product analytics experience, however, Embedded Peaka provides the necessary UI components and white-labeling, making it the superior choice of the two.

	Peaka Embedded	Merge
Deployment Mode	Purpose-built for embedding	Backends APIs only
UI Component Support	Dialogs, query editor, autocomplete	None
Branding & Theming	Full white-labeling	None

Deployment Mode

Purpose-built for embedding

Backends APIs only

UI Component Support

Dialogs, query editor, autocomplete

None

Branding & Theming

Full white-labeling

None

Embedded analytics without a data stack

Merge is good at syncing data into your system, albeit with the ETL and data warehouse overhead.

Embedded Peaka eliminates the need for ETLs, data replication, and data warehouses, replacing the entire stack that you need to build for Merge.

	Peaka Embedded	Merge
Data Access Model	Live querying (no replication)	Requires data sync
Query Engine	Built-in (Trino-based)	No query engine
Caching & Rate Limit Handling	Rate limit-aware caching built-in	Basic retries, no caching

Data Access Model

Live querying (no replication)

Requires data sync

Query Engine

Built-in (Trino-based)

No query engine

Caching & Rate Limit Handling

Rate limit-aware caching built-in

Basic retries, no caching

Reduced engineering overhead

Merge's limited support for OAuth handling, multitenancy, and governance means increased workload for engineering teams striving to deliver scalable analytics.

Embedded Peaka helps engineering teams sustain product velocity with hosted or Bring-Your-Own OAuth handling, built-in multitenancy support, and granular access controls.

	Peaka Embedded	Merge
OAuth & Credential Handling	Built-in, multitenant aware	Hosted flows only
Multitenant Support	Native support	Tenant logic to be built by the user
Connector Lifecycle Management	Peaka-managed	Backend APIs maintained by Merge

OAuth & Credential Handling

Built-in, multitenant aware

Hosted flows only

Multitenant Support

Native support

Tenant logic to be built by the user

Connector Lifecycle Management

Peaka-managed

Backend APIs maintained by Merge

Everything you need to launch in days, not months

For companies seeking to create an end-to-end embedded analytics experience, Merge comes up short as it only provides the backend integration.

Embedded Peaka offers a complete solution, combining a data management backend with a full suite of query editors, connector dialogs, and branding and theming support.