Social media is an essential part of running any business in 2021. It makes sharing products, reaching new customers and connecting with existing customers quicker and easier than ever before. But managing multiple social media profiles across numerous social networks, trying to keep up with messages, comments, and other interactions, and staying up to date on the latest trends can be an incredibly time-consuming part of any social media managers’ day. This is where social media management apps come in handy. These apps allow users to schedule, post and monitor their content as well as interact with followers and see insights into how their content is performing. But with so many apps to choose from, how do you know which one is right for you? To make it a little easier, we’ve put together a list of some of the best social media management apps in 2021.
Hootsuite is an all-in-one platform that allows users to manage multiple accounts across multiple social networks through one app. It’s been around since 2008 and is definitely a favourite among many, with more than 16 million users in 175 countries. Hootsuite is one of the most extensive social media management apps and allows users to connect to Instagram, Facebook, YouTube, Twitter, LinkedIn, and Pinterest. With Hootsuite, users can create and schedule posts, monitor content and see how its performing, schedule content, collaborate with team members to plan upcoming campaigns and reply to messages from a single streamlined inbox. Hootsuite also provides users with a number of valuable insights and the ability to create custom reports based on the metrics that are most important to their business.
Zoho Social is another fantastic all-in-one social media management app known for its simple yet elegant interface and ease of use. The app works with Facebook, Instagram, Twitter, and LinkedIn and has a version specifically designed for marketing agencies, which enables additional features such as white labelling and client lists. With Zoho Social, users can schedule posts using the publishing calendar and content queue, curate their content within the app, monitor engagement and reply to Twitter and Facebook direct messages, and create custom and scheduled reports on performance and engagement. Zoho Social also integrates with the other Zoho apps, including Zoho Workspace, Zoho Campaigns, and Zoho CRM, making collaboration more manageable than ever before.
Sprout Social stands apart from other social media management apps because it is one of the few platforms that include CRM features with the app. This feature allows users to plan, create, manage and post content for Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest within the application. They can also access messages from all their accounts in a unified social inbox, making responding to messages quick and simple. One of the features that Sprout Social is best known for is its in-depth analytics that lets users to monitor keywords across all accounts and create easy-to-read reports. Sprout Social also helps users to improve their social media strategy by using insights and trends to take their content to the next level.
Loomly is a social media management app designed to be used by teams with collaboration in mind. With Loomly, users can get notified when someone on their team comments on or updates content through Slack, Microsoft Teams, email, or push notification. Users also can store their photos, videos, and templates in Loomly’s library and access Loomly Studio, the Hashtag Manager, and the UTM parameters generator. Like other social media management apps, Loomly allows users to schedule their content, preview their content before actually posting, respond to comments and messages from Facebook, Twitter, Instagram, and LinkedIn, and view analytics for their posts. Loomly’s analytics are available in real-time, and the app also provides analytics for posts not posted using the app.
Buffer is best known for its post tracking tools and in-depth real-time analytics. The app is run by a smaller team, with 85 members across 15 countries, who work hard to regularly release new features and analytics to help businesses increase performance and engagement across multiple social networks. Users can plan and publish content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn right from Buffer’s comprehensive and straightforward dashboard. Buffer also offers additional features for Instagram that help users build their brand using Instagram marketing, planning and preparing stories as well as reminders when it’s time to post scheduled content. Users can also engage with commenters and collaborate with teammates. Buffer’s analytics not only allows users to analyze their content’s performance in real-time but also integrate with Google analytics and generate custom reports of those analytics.
Crowdfire is a fantastic social media management app for businesses or individuals looking for an all-in-one app that works with a large number of platforms. Currently, Crowdfire supports Facebook, Instagram, YouTube, Twitter, LinkedIn, WordPress, Etsy, Shopify, Pinterest, Medium, Vimeo and more. One of its most popular features allows users to create social media posts for every update they have on one of the connected sites. Additionally, users can discover content based on keywords and interests, pre-schedule and publish content, and customize content based on which platform it is going to be posted on. Crowdfire regularly adds new features to the app and also offers specific capabilities for certain platforms. For example, users can follow and unfollow on Twitter and have content suggested for sharing, such as articles.
Social Pilot is one of the most affordable social media management apps and offers users a simple yet powerful dashboard packed with features. The app is compatible with Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, and TikTok. It allows users to publish content using a social media calendar, upload up to 500 posts at a time and collaborate with team members. Social Pilot also has client management tools making it a great option for agencies who manage multiple clients. It also helps users to curate and create content by finding and suggesting relevant content. Users can search as many keywords as they’d like to see recent posts relating to that keyword to find inspiration and stay up to date.
Agorapulse is an all-in-one social media platform with scheduling, responding, and reporting features. Users can use a unified social inbox to respond to messages, comments and reviews from Facebook, Instagram, LinkedIn, Twitter and YouTube. The app also allows users to plan and schedule content through an easy-to-use and visually appealing content calendar and collaborate with other team members. Agorapulse is also a popular choice among many social media managers and agencies for its monitoring and reporting. Users can see trends and insights about their brand along with competitor analyses. Agorapulse’s analytics are updated in real-time, and users can easily create custom reports and have them sent directly to their email.
Sendible is often considered the best social media management app for agencies and was specifically designed to be used in that setting. It features a custom dashboard which can be helpful when attracting new clients and can be used with Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business. Sendible also offers a number of unique integrations such as YouTube, Canva graphic editors and a royalty-free image search making it incredibly easy to create content all in one place. Apart from the dashboard, users can plan and publish content, collaborate with team members, and approve new posts. Sendible also provides users with valuable insights into how their content is performing and allows them to monitor mentions to increase engagement.
Sprinklr is a social media management app designed for enterprises and large agencies that deal with high profile clients. Sprinklr users can connect to more than 30 platforms, including Facebook, Twitter, and Instagram. Within the app, they can plan content, create campaigns, respond to reviews and comments and collaborate with team members. Sprinklr also provides users with valuable insights into everything from customer location to how they feel about products. In addition to the more traditional social media management application features, Sprinklr allows users to connect with customers via live chat, messaging, email, SMS and more. Users can also use chatbots to have more efficient conversations with customers using applications like Facebook messenger and WhatsApp, and have an automated workflow for how contact requests are handled to solve customer issues faster.
Whether you’re a small business owner looking to increase traffic to your site or a social media manager for a major corporation, social media management apps are some of the most powerful tools you can have in your toolkit. With so many different apps available, there is sure to be one that fits every company’s needs and budget.