Back to What's New April 29, 2025

Klaviyo connector

Klaviyo is a marketing automation platform used by e-commerce businesses to collect customer data, improve customer segmentation, run targeted marketing campaigns, and automate future interactions. Its capabilities make Klaviyo an integral part of customer acquisition and retention strategies.

Klaviyo offers four different solutions to its customers:

• Klaviyo Marketing, which automates how B2C companies engage with their customers through emails, SMS, mobile push, and reviews.

• Klaviyo Service, which uses AI agents to tailor order management and product recommendations to the exact needs of customers,

• Klaviyo Analytics, which gives users more visibility into the customer journey of every shopper, allowing them to identify churn risks and cross-sell opportunities,

• Klaviyo Data Platform, which centralizes customer data for further analysis and segmentation.

Peaka enables users to pull their Klaviyo data and join it with data from other sources, such as CRMs, SaaS tools, and relational databases. Peaka’s ready-made connector lets this versatile platform maximize its potential without any data warehouse or data pipeline involved.