Top Mistakes Made While Embedding Customer-Facing Analytics

As SaaS companies prioritize user experience and insights to gain an edge over the competition, providing users with in-product analytics has become a crucial differentiator. Whether it’s a dashboard displaying campaign metrics, product revenue, or average ticket response times, users now anticipate having their data directly visible within the products they utilize.

However, embedding this capability into products is far more complex than it first appears. Building customer-facing analytics involves much more than just building a few data connectors.

In this post, we’ll explore the most common mistakes SaaS teams make when embedding SaaS analytics and show how a tool like Embedded Peaka helps you avoid them.

1. Underestimating the technical complexity

The most common mistake in embedding customer analytics is to think that connectors and a frontend charting library can suffice. The reality is different, however. For a reliable embedded analytics experience, a data stack should include

• Connector infrastructure for third-party systems (e.g., CRMs, payment processing platforms, SaaS tools),

• A federated query engine,

• A UI layer with editable queries, previews, and browser components,

• OAuth flows, retry logic, and rate-limit management,

• Security, governance, and multitenant data isolation.

Most of the time, teams are forced to work with a patchwork of open-source and custom tools to build a functioning embedded analytics infrastructure. But, the hassle of maintaining brittle pipelines renders this effort unsustainable over the long term, making the team look for alternatives or give up altogether.

2. Over-reliance on data replication

Another common blunder in embedding customer analytics is to resort to extensive data replication. Copying and moving data into a data warehouse to make it searchable may sound sensible at first, but it comes with problems:

• Latency: Copying and moving data takes time, which makes real-time analytics impossible.

• Data security: Copying sensitive data creates security risks and may violate certain regulations.

• Cost: Data replication creates demand for storage and compute power, which costs money.

Innovative SaaS companies overcome these problems with federated querying, which allows them to access data in real-time with zero-copy. Peaka has used this innovative approach to build Embedded Peaka, which leverages caching on Iceberg to offer an optimal blend of speed and cost.

3. Overlooking multitenancy and access controls

A SaaS platform’s success can also become its bane if its infrastructure fails to scale as needed. This happens when teams try to add multitenancy to an analytics layer that was initially configured to handle a single-tenant model. As a result, it becomes a nightmare to

• Manage access permissions,

• Mitigate data exposure to unauthorized users,

• Streamline the conditional logic across dashboards.

Instead of treating multitenancy as an afterthought, Embedded Peaka has built it into how it handles analytics, offering a project-catalog-schema hierarchy and granular access, right out of the box.

4. Ignoring the frontend experience

Technical teams can become occupied by backend tasks and ignore the user experience offered by platforms. However, considering that it will be mostly business teams using the customer-facing analytics, an easy-to-use, intuitive UI is just as important as a platform’s technical capabilities.

For an embedded SaaS analytics experience, teams must build

• Connector dialogs and data browsers,

• SQL editors with autocomplete,

• Customizable themes.

Building all these adds weeks, if not months, to your roadmap. Embedded Peaka offers embeddable UI components and supports full white-labeling, allowing you to create a branded analytics experience without building your frontend from scratch.

5. Delaying OAuth and compliance planning

Certain tasks critical for data security, such as OAuth flows, access tokens, and audit logging, are only addressed at the end of the development cycle, which makes them blockers during that final stage. But a sloppy job in those areas will lead to

• Possible data breaches,

• A risk to reputation, loss of business opportunities, and potential legal responsibility,

• Delays in roadmap targets.

Peaka eliminates those risks with bring-your-own OAuth secret keys or a Peaka-managed model, audit logging, lineage tracing, and fine-grained access controls baked into the system.

6. Trying to reinvent the wheel

One of the most serious mistakes teams make while building embedded analytics capability is trying to build the whole data delivery stack in-house. Instead of incorporating what embedded platforms already offer, engineers spend months developing

• Connector infrastructure,

• Caching and rate-limit handling,

• Federated SQL query engine,

• Customizable embedded UI components,

Solutions like Embedded Peaka simplify how platforms can deliver customer-facing analytics with governed, query-ready data. As a result, teams no longer have to reinvent the data delivery stack and can focus on improving the core product.

Conclusion

Offering in-product analytics requires going beyond data integration and embracing a new approach that treats data as a product. Teams that can make this transition successfully can implement embedded SaaS product analytics and create a smooth user experience with built-in scalability and governance.

Are you tired of dealing with backend complexity? Do you lack the resources to develop frontend features from scratch? It might be time to look at a purpose-built solution like Embedded Peaka. Let Embedded Peaka simplify the technical complexity for customer-facing analytics while you focus on growing your business.

Schedule a demo and see how easy it is to embed BI into your SaaS product.