Blog   >   Blogs in "Startups" Category

Account-based Marketing Strategy for SaaS Businesses
Integrations Startups
May 16, 2023
Here is everything a SaaS founder needs to know about account-based marketing, how it works, its benefits, and how Peaka can help ABM teams implement it.
Eugene van Ost
Eugene van Ost
Peaka / IT Soothsayer
6 Key SaaS Revenue Metrics to Track
Integrations Startups
May 05, 2023
A deep dive into SaaS revenue metrics, four data integration tools to track SaaS revenue, and benefits of blending your revenue data with your CRM data.
M. Çınar Büyükakça
M. Çınar Büyükakça
Peaka / Prolific Polemicist
Peaka's HubSpot-Stripe Integration Simplifies Customer Segmentation for You
Integrations Startups
April 12, 2023
The first step in account-based marketing is to consolidate and turn your data into metrics. Peaka’s HubSpot-Stripe integration helps you do just that.
Kelly O'Connor
Kelly O'Connor
Peaka / Sophisticated Nomad
3 Benefits of Network Effects
Network Effects Startups
April 06, 2023
What do companies stand to gain from building network effects into their products and services? This blog post lays out three major benefits network effects bring to the table.
Bruce McFadden
Bruce McFadden
Code2 / Seasoned Taskmaster
BOOK REVIEW - 'Talk to Your F***ing Customers' by Steli Efti
Book Review Startups
March 31, 2023
The road to product-market fit can be really painful for startups. In his book Talk to your F****ing Customers, Steli Efti argues that founders struggling to find traction with their startups should stop wrestling with data and do one thing instead: Talk to their customers.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Network Effects: An Intro
Network Effects Startups
March 25, 2023
Products and services leveraging network effects have been shaping our lives for several decades. This piece dives deep into the three types of network effects and how they differ.
Eugene van Ost
Eugene van Ost
Code2 / IT Soothsayer
The Silicon Valley Bank Ordeal and Lessons Learned for Founders
Fundraising Startups
March 19, 2023
What did the collapse of Silicon Valley Bank reveal about the startup ecosystem? What were the initial takeaways from this bank run that startup founders should keep in mind? Kelly O'Connor discusses.
Kelly O'Connor
Kelly O'Connor
Code2 / Sophisticated Nomad
3 Generative AI Use Cases for Hard Tech
Startups
March 13, 2023
Can generative AI give hard tech projects a boost? It turns out generative AI has skills other than creating fancy images. The three use cases in this piece illustrate the possibilities it can open up for scientists and entrepreneurs.
Bruce McFadden
Bruce McFadden
Code2 / Seasoned Taskmaster
BOOK REVIEW - 'Superconsumers' by Eddie Yoon
Book Review Startups
February 28, 2023
In Superconsumers, Eddie Yoon takes a look at the small portion of customers who are responsible for a disproportionately big part of a company's revenue. Yoon examines what drives the shopping habits of these people and argues that they can become a reliable and sustainable engine of growth for businesses.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
BOOK REVIEW - 'The Alliance' by Reid Hoffman et al.
Book Review Startups
January 31, 2023
First, a recruitment spree during the pandemic, then, the Great Resignation, and now a massive tide of tech layoffs... Is there a way to avoid these boom and bust cycles in recruitment? The Alliance shows it is possible to build long-lasting relationships in the world of short-term corporate goals.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
The Great Reset: A Tsunami of Tech Layoffs
Digital Transformation Startups
January 21, 2023
2023 started with a series of massive layoffs from big tech firms. Bruce MacFadden traces these layoffs back to the excessive hiring decisions made during the pandemic and questions the leadership of some Silicon Valley leaders.
Bruce McFadden
Bruce McFadden
Code2 / Seasoned Taskmaster
BOOK REVIEW - 'Rocket Surgery Made Easy' by Steve Krug
Book Review Startups
December 31, 2022
A short, clear take on the most practical way of holding a usability test. No elaborate procedures or intimidating language... Rocket Surgery Made Easy is just the kind of advice you need if you are not a usability professional.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
The Year in Retrospect: A Look Back at 2022
No-code Data AI Startups
December 25, 2022
What were the main tech topics and trends in 2022? This piece focuses on four major developments that took place in 2022 and explains what they might mean for the near future trajectory of the industry.
Bruce McFadden
Bruce McFadden
Code2 / Seasoned Taskmaster
Hard Tech: Challenges and Work-arounds
No-code Fundraising Startups
December 05, 2022
Most of the literature on startups focuses on SaaS startups. But what about hard tech startups? What kind of challenges do they face, and how can founders overcome them? Bruce McFadden investigates.
Bruce McFadden
Bruce McFadden
Code2 / Seasoned Taskmaster
BOOK REVIEW - 'Play Bigger' by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney
Book Review Startups
November 30, 2022
Can you go beyond positioning a product and design the whole market in a way that guarantees your sustainable success? Play Bigger argues that you can and should. The book suggests "category creation" as a strategic tool for creating and dominating a market segment.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Hard Tech Wants Its Throne Back
No-code Fundraising Startups
November 25, 2022
Hard tech startups chasing innovative, sophisticated solutions to big problems are gaining a lot of attention from investors lately. This blog post analyzes why investors used to stay away from such projects before and what might have changed their minds.
Eugene van Ost
Eugene van Ost
Code2 / IT Soothsayer
Can No-code Lead the African Tech Revolution?
No-code Startups
November 20, 2022
Africa has been touted as the "next frontier in tech." This piece discusses how no-code technology can kick-start the African tech revival and solve some of the chronic problems of the continent in the meantime.
Kelly O'Connor
Kelly O'Connor
Code2 / Sophisticated Nomad
3 Questions to Ask Yourself as a Founder Before Investors Do
No-code Fundraising Startups
November 15, 2022
If you are about to meet some investors, it is best to prepare yourself for some curveballs they can throw you. This blog post highlights three questions from three accomplished investors and discusses the rationale behind them.
Bruce McFadden
Bruce McFadden
Code2 / Seasoned Taskmaster
Angel Investing: The Challenges Ahead
No-code Fundraising Startups
November 10, 2022
Can angel investing get through the current economic turbulence unscathed? Eugene van Ost looks into the crystal ball for the challenges awaiting angel investing in the near future and suggests ways to tackle them.
Eugene van Ost
Eugene van Ost
Code2 / IT Soothsayer
Algorithm-based Investing: The Clairvoyant We've been Waiting for?
No-code Fundraising Startups
November 05, 2022
Artificial intelligence and machine learning seem poised to transform many a business. Can angel investing be one of them? This blog post discusses to what extent algorithms can benefit angel investors.
Kelly O'Connor
Kelly O'Connor
Code2 / Sophisticated Nomad
BOOK REVIEW - 'The Cold Start Problem' by Andrew Chen
Book Review Startups
October 30, 2022
So many startups count on leveraging network effects for their products when, in fact, very few can do that properly. In The Cold Start Problem, Andrew Chen explains what makes network effects so difficult to master and offers his readers a template they can use to reliably unlock this transformative power.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
The Angel’s Touch: How Angel Investors Contribute to Startup Success
No-code Fundraising Startups
October 25, 2022
A well-connected angel investor can plug vital holes in the skill set available to a startup and significantly elevate its performance. In this blog post, we look into the specifics of what top angel investors bring to the table in addition to capital.
Bruce McFadden
Bruce McFadden
Code2 / Seasoned Taskmaster
Top Angel Investors Reveal Their Secret Sauce
No-code Fundraising Startups
October 20, 2022
"An early-stage investor in Airbnb, Dropbox, Uber..." How can some angel investors consistently pick better startups while others can't? This blog post takes a look at the parameters successful investors consider before pulling the trigger on an investment decision.
Eugene van Ost
Eugene van Ost
Code2 / IT Soothsayer
Sage Advice from Angel Investors to Founders
No-code Fundraising Startups
October 15, 2022
What should your game plan be to become more successful at fundraising as a founder? What do D angel investors care about more, bright ideas or the right people? Kelly O'Connor looks into what angel investors prioritize while assessing founders.
Kelly O'Connor
Kelly O'Connor
Code2 / Sophisticated Nomad
Angel Investors: Philanthropy à la Silicon Valley
No-code Fundraising Startups
October 10, 2022
With their higher risk tolerance and hands-on approach, angel investors cut a different image from institutional investors. It turns out a higher return on investment is not the only thing that motivates angel investors.
Bruce McFadden
Bruce McFadden
Code2 / Seasoned Taskmaster
BOOK REVIEW - 'Zero to One: Notes on Startups or How to Build the Future' by Peter Thiel
Book Review Startups
September 30, 2022
An entrepreneur, an investor, and a visionary blessed with a Midas touch, or a villain determined to destroy the society as we know it? Zero to One sheds light on how Peter Thiel sees the world and what he strives to achieve with his investments and scholarship fund.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
5 Advantages of No-code and Low-code Development for Startups
No-code Guest Author Startups
September 10, 2022
Startups are in an uphill battle trying to gain traction against established players. They need all the help they can get. In this piece, Chatty Garrate discusses how no-code/low-code tools can help startups achieve multiple goals in one fell swoop.
Chatty Garrate
Chatty Garrate
Code2 / Guest Author
BOOK REVIEW - 'Just Enough Research' by Erika Hall
Book Review Startups
August 31, 2022
Customers and other stakeholders are who you turn to whenever there is a major setback with your business plan. However, getting information from people is not a straightforward process; it is an art unto itself. In Just Enough Research, Erika Hall explains different types of design research and how best to conduct them.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
BOOK REVIEW - ‘Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It’ by April Dunford
Book Review Startups
July 30, 2022
Startups strive to achieve product-market fit but lack proper guidance on how they should position their products. In Obviously Awesome, April Dunford combines her training in engineering with a three-decade-long experience in marketing and comes up with an action plan to end the suffering of startups.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
B2X: A Synthetic Fuel for Your Startup's Growth Engine
Startups
April 05, 2022
B2C and B2B have been regarded as mutually exclusive marketing strategies for startups—you picked one or the other as you set off. This piece takes a look at a hybrid approach, B2X, which has attained considerable success for companies like Atlassian, Notion, and Slack.
Eugene van Ost
Eugene van Ost
Code2 / IT Soothsayer
BOOK REVIEW - ‘Founder’s FAQ: The Predictable Journey of the Ups and Downs of a Startup’ by İlker Köksal
Book Review Startups Tips
October 25, 2021
Hearing from entrepreneurs who made it, one gets the impression that being a founder is all about having a great idea. In his book Founder’s FAQ, İlker Köksal shows us that there is more to being a founder than just an idea, and gets into the nitty-gritty of the whole process, from the conception stage to team building to exit.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
BOOK REVIEW - ‘Delivering Happiness’ by Tony Hsieh
Book Review Startups Innovation
September 30, 2021
This is the story of a man who was true to himself in everything he did and made sure that his business reflected his genuineness. In Delivering Happiness, the late entrepreneur Tony Hsieh offers us a glimpse into how culture can be the foundation upon which a billion-dollar business is built.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Micro SaaS: An Attainable Dream for the Regular Folk
Startups Micro Saas
August 16, 2021
Micro SaaS is the tech equivalent of the small business in your neighborhood that is growing slowly but surely. It is the way to go for people who lack access to huge funds or VC support: All one needs to do is to find an underserved niche of customers with a well-defined problem, heal their pain, and voila!
Kelly O'Connor
Kelly O'Connor
Code2 / Sophisticated Nomad
No-Code Podcast Episodes of Note
Startups Podcasts
June 04, 2021
What better way to get inspired than to listen to some of the CEOs of the many no-code platforms that color the software landscape? Here are some notable episodes that you might find to be worthwhile.
Danielle Boyd
Danielle Boyd
Code2 / No-Code Dabbler
As a Non-Technical Founder, Your Biggest Asset Is Not Waiting
Startups
April 27, 2021
Ever since startups replaced finance jobs as a top target for status seekers, volumes of anxiety-riddled text continue to spill out onto the internet in search of the elusive technical co-founder. Practical advice from Y Combinator since its inception hasn't bothered to shelter people from this notion either, 'If you can't convince at least one person to build this thing,' the thinking goes, 'then what does this say about your chances of success?'
Niall Ingle
Niall Ingle
Code2 / Resident Gypsy
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